Privacy policy

The protection of your data is extremely important to us! That’s why we have compiled detailed information on how we handle your data. If you have any questions, please feel free to contact us at any time.

Privacy Policy

1. Data Protection at a Glance

General Information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to personally identify you. Detailed information on the subject of data protection can be found in our privacy policy listed below.

Data Collection on This Website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator’s contact details in the section “Information on the Responsible Party” in this privacy policy.

How do we collect your data?

Your data is collected, on the one hand, by you providing it to us. This may, for example, be data that you enter into a contact form.

Other data is collected automatically or after your consent when you visit the website by our IT systems. This mainly includes technical data (e.g., internet browser, operating system, or time of page access). The collection of this data occurs automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. If contracts can be concluded or initiated via the website, the transmitted data will also be processed for contract offers, orders, or other order-related inquiries.

What rights do you have regarding your data?

You have the right at any time, free of charge, to obtain information about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time with effect for the future. Additionally, you have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have the right to lodge a complaint with the competent supervisory authority.

You can contact us at any time regarding this and any other questions on the subject of data protection.

Analytics Tools and Third-Party Tools

When you visit this website, your browsing behavior may be statistically analyzed. This is primarily done with so-called analysis programs.

Detailed information about these analysis programs can be found in the following privacy policy.

2. Hosting

We host the content of our website with the following providers:

Shopify

The provider is Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify”).

Shopify is a tool for creating and hosting websites. When you visit our website, Shopify collects your IP address as well as information about the device and browser you use. Shopify also analyzes visitor numbers, visitor sources, and customer behavior and creates user statistics. If you make a purchase on our website, Shopify also collects your name, email address, shipping and billing addresses, payment data, and other data related to the purchase (e.g., phone number, purchase amount, etc.). For analysis purposes, Shopify stores cookies in your browser.

For details, please refer to Shopify’s privacy policy: https://www.shopify.com/legal/privacy.

The use of Shopify is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in a reliable presentation of our website. If the corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

Strato

The provider is Strato AG, Otto-Ostrowski-Straße 7, 10249 Berlin (hereinafter “Strato”). When you visit our website, Strato collects various log files including your IP addresses.

Further information can be found in Strato’s privacy policy: https://www.strato.de/datenschutz/.

The use of Strato is based on Art. 6 (1) lit. f GDPR. We have a legitimate interest in the most reliable presentation of our website possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as consent includes the storage of cookies or access to information on the user's device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

3. General Information and Mandatory Details

Data Protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this happens.

We would like to point out that data transmission over the Internet (e.g., communication by email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.

Information on the Responsible Party

The responsible party for data processing on this website is:

ARA Sustainable Products UG (haftungsbeschränkt)
Rupert-Mayer-Str. 44
81379 Munich

Phone: 089-21530642
Email: data@ara-sp.com

The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).

Storage Period

Unless a more specific storage period is specified in this privacy policy, your personal data will remain with us until the purpose for the data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g., tax or commercial retention periods); in the latter case, deletion will take place after these reasons no longer apply.

General Information on the Legal Basis for Data Processing on This Website

If you have given your consent to data processing, we process your personal data on the basis of Art. 6 (1) lit. a GDPR or Art. 9 (2) lit. a GDPR, if special categories of data pursuant to Art. 9 (1) GDPR are processed. In the case of explicit consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 (1) lit. a GDPR. If you have consented to the storage of cookies or to access information on your end device (e.g., via device fingerprinting), data processing is additionally carried out on the basis of § 25 (1) TDDDG. Consent can be revoked at any time. If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data on the basis of Art. 6 (1) lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 (1) lit. c GDPR. Data processing may also be based on our legitimate interest pursuant to Art. 6 (1) lit. f GDPR. The specific legal basis applicable in each individual case is explained in the following sections of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Dr. Sebastian Kraska
Marienplatz 2
80331 Munich

Phone: +49-(0)89-18917360
Email: email@iitr.de

Note on the Transfer of Data to Non-Secure Third Countries and the Transfer to U.S. Companies That Are Not DPF-Certified

We use, among other things, tools from companies based in third countries that are not considered secure under data protection law, as well as U.S. tools whose providers are not certified under the EU-U.S. Data Privacy Framework (DPF). When these tools are active, your personal data may be transferred to these countries and processed there. We would like to point out that in third countries that are not considered secure under data protection law, a level of data protection comparable to that in the EU cannot be guaranteed.

We would like to point out that the USA, as a secure third country, generally provides a level of data protection comparable to that of the EU. A data transfer to the USA is permissible if the recipient has a certification under the “EU-U.S. Data Privacy Framework” (DPF) or has suitable additional safeguards. Information about transfers to third countries, including the recipients of the data, can be found in this privacy policy.

Recipients of Personal Data

As part of our business activities, we work with various external parties. In some cases, it is also necessary to transfer personal data to these external parties. We only disclose personal data to external parties if this is necessary for the performance of a contract, if we are legally obliged to do so (e.g., disclosure of data to tax authorities), if we have a legitimate interest in the disclosure pursuant to Art. 6 (1) lit. f GDPR, or if another legal basis permits the transfer of data. When using processors, we only transfer personal data of our customers on the basis of a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.

Revocation of Your Consent to Data Processing

Many data processing operations are only possible with your explicit consent. You can revoke consent you have already given at any time. The legality of the data processing carried out up to the time of revocation remains unaffected by the revocation.

Right to object to data collection in specific cases and to direct marketing (Art. 21 GDPR)

IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT AT ANY TIME, ON GROUNDS RELATING TO YOUR PARTICULAR SITUATION, TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. YOU CAN FIND THE RESPECTIVE LEGAL BASIS FOR PROCESSING IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).

IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH MARKETING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS RELATED TO SUCH DIRECT MARKETING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT MARKETING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).

Right to lodge a complaint with the competent supervisory authority

In the event of violations of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, their place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.

Right to data portability

You have the right to have data that we process automatically on the basis of your consent or in performance of a contract handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place where technically feasible.

Right of access, rectification, and erasure

Within the scope of the applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of the data processing and, if applicable, a right to rectification or erasure of this data. For this purpose and for further questions regarding personal data, you can contact us at any time.

Right to restriction of processing

You have the right to request the restriction of the processing of your personal data. To do so, you can contact us at any time. The right to restriction of processing exists in the following cases:

If you contest the accuracy of your personal data stored by us, we usually need time to verify this. For the duration of the verification, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data was/is unlawful, you may request the restriction of data processing instead of erasure.
If we no longer need your personal data, but you require it for the establishment, exercise, or defense of legal claims, you have the right to request the restriction of the processing of your personal data instead of erasure.
If you have lodged an objection pursuant to Art. 21(1) GDPR, a balancing of your interests and ours must be carried out. As long as it has not been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, such data – apart from its storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.

SSL or TLS encryption

This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries you send to us as the site operator. You can recognize an encrypted connection by the fact that the browser’s address line changes from “http://” to “https://” and by the lock symbol in your browser’s address bar.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Encrypted payment transactions on this website

If, after the conclusion of a paid contract, there is an obligation to transmit your payment data (e.g., account number for direct debit), this data will be required for payment processing.

Payment transactions via the common means of payment (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the change of the browser’s address line from “http://” to “https://” and by the lock symbol in your browser’s address bar.

With encrypted communication, any payment data you transmit to us cannot be read by third parties.

Objection to marketing-emails

We hereby object to the use of contact data published within the scope of the legal notice obligation for the purpose of sending unsolicited advertising and information material. The operators of these pages expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, such as spam emails.

4. Data collection on this website

Cookies

Our website uses so-called “cookies.” Cookies are small data packets that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit. Persistent cookies remain stored on your device until you delete them yourself or until they are automatically deleted by your web browser.

Cookies can be set by us (first-party cookies) or by third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services provided by third-party companies within websites (e.g., cookies for processing payment services).

Cookies serve various functions. Many cookies are technically necessary because certain website functions would not work without them (e.g., the shopping cart function or displaying videos). Other cookies may be used to analyze user behavior or for advertising purposes.

Cookies that are necessary to carry out the electronic communication process, to provide certain functions you request (e.g., the shopping cart function), or to optimize the website (e.g., cookies for measuring website audience) (necessary cookies) are stored on the basis of Art. 6(1)(f) GDPR unless another legal basis is specified. The website operator has a legitimate interest in storing necessary cookies to ensure the technically error-free and optimized provision of its services. If consent for the storage of cookies and comparable recognition technologies has been requested, processing is carried out exclusively based on this consent (Art. 6(1)(a) GDPR and § 25(1) TDDDG); consent can be revoked at any time.

You can configure your browser to inform you about the setting of cookies and to allow cookies only in individual cases, to exclude the acceptance of cookies in certain cases or generally, and to enable the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.

You can find information on which cookies and services are used on this website in this privacy policy.

Pandectes GDPR Compliance

Our website uses Pandectes GDPR Compliance to obtain your consent for storing certain cookies on your device or for using specific technologies and to document this in compliance with data protection requirements. The provider of this technology is Pandectes OÜ, located at Harju maakond, Kuusalu vald, Pudisoo küla, Männimäe/1, 74626, Estonia (hereinafter “Pandectes”).

When you enter our website, a connection to Pandectes’ servers is established. Pandectes thus receives personal data, such as the browser used, the IP address, and a timestamp. A cookie is then stored in your browser to link the consents you have given or their withdrawal. The collected data will be stored until you request deletion, delete the cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected. Details can be found here: https://pandectes.io/privacy-policy/.

The use of Pandectes is to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.

Data Processing Agreement

We have entered into a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures that this provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Server Log Files

The provider of the pages automatically collects and stores information in so-called server log files, which your browser automatically transmits to us. These are:

Browser type and version
Operating system used
Referrer URL
Hostname of the accessing computer
Time of the server request
IP address

This data is not merged with other data sources.

The collection of this data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the technically error-free presentation and optimization of its website – for this, the server log files must be collected.

Contact Form

If you send us inquiries via the contact form, your details from the inquiry form, including the contact details you provide there, will be stored by us for processing the inquiry and in case of follow-up questions. We do not share this data without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR if your request is related to the performance of a contract or is necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in effectively processing inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if requested; consent can be revoked at any time.

The data you enter in the contact form will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Inquiry by Email, Telephone, or Fax

If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (name, inquiry), will be stored and processed by us for handling your request. We do not share this data without your consent.

The data you send to us via inquiries will remain with us until you request deletion, revoke your consent to storage, or the purpose for data storage no longer applies (e.g., after your request has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

Communication via WhatsApp

We use the instant messaging service WhatsApp, among others, to communicate with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or third parties from accessing the content of the communication. However, WhatsApp gains access to metadata generated during the communication process (e.g., sender, recipient, and time). We also point out that WhatsApp, according to its own statements, shares its users’ personal data with its parent company Meta, based in the USA. Further details on data processing can be found in WhatsApp’s privacy policy: https://www.whatsapp.com/legal/#privacy-policy.

The use of WhatsApp is based on our legitimate interest in communicating as quickly and effectively as possible with customers, prospects, and other business and contractual partners (Art. 6(1)(f) GDPR). If corresponding consent has been requested, data processing is carried out exclusively based on consent; this can be revoked at any time with effect for the future.

The communication content exchanged between you and us on WhatsApp remains with us until you request deletion, revoke your consent to storage, or the purpose of data storage no longer applies (e.g., after your inquiry has been processed). Mandatory legal provisions – especially retention periods – remain unaffected.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. You can find more information from the provider here: https://www.dataprivacyframework.gov/participant/7735.

We use WhatsApp in the “WhatsApp Business” version.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.whatsapp.com/legal/business-data-transfer-addendum.

We have configured our WhatsApp accounts so that there is no automatic synchronization with the address book on the smartphones in use.

We have concluded a data processing agreement (DPA) with the above-mentioned provider.

Use of chatbots

We use chatbots to communicate with you. Chatbots are capable of responding to your questions and other inputs without human assistance. For this purpose, in addition to your inputs, the chatbots analyze other data to provide appropriate answers (e.g., names, email addresses and other contact details, customer numbers and other identifiers, orders and chat histories). In addition, your IP address, log files, location information and other metadata may be collected via the chatbot. This data is stored on the servers of the chatbot provider.

User profiles can be created on the basis of the collected data. The data may also be used to display interest-based advertising, provided the other legal requirements (in particular consent) are met. For this purpose, the chatbots can be linked to analytics and advertising tools.

The data collected may also be used to improve our chatbots and their response behavior (machine learning).

The data you enter as part of the communication remains with us or the chatbot operator until you ask us to delete it, revoke your consent to storage or the purpose for data storage no longer applies (e.g., after your inquiry has been processed). Mandatory statutory provisions—especially retention periods—remain unaffected.

The legal basis for the use of chatbots is Art. 6(1)(b) GDPR, insofar as the chatbot is used for initiating or fulfilling a contract. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Sec. 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time. In all other cases, use is based on our legitimate interest in the most effective customer communication possible (Art. 6(1)(f) GDPR).

Use of AI applications within chatbot communication

Our chatbots use artificial intelligence (AI) in the context of customer communication. The AI we use analyzes the content of your message to autonomously generate an appropriate response. In this context, the AI processes all content of your message, including names, email addresses, communication content or technical information (e.g., IP addresses, device information).

The use of the AI software is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient customer communication possible using modern technical solutions. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Sec. 25(1) TDDDG. Consent can be revoked at any time.

We integrate the following AI applications into our chatbots:

ChatGPT

Our chatbots use ChatGPT for our customer communication. The provider is OpenAI, 3180 18th St, San Francisco, CA 94110, USA, https://openai.com. If you contact us via chatbot, your requests, including metadata, may be transmitted to ChatGPT’s servers and processed there to generate an appropriate response.

We have configured ChatGPT so that the data we forward to ChatGPT is not used to train the ChatGPT algorithm.

Further information is available here: https://openai.com/policies/privacy-policy.

Processor agreement

We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

HubSpot CRM

We use HubSpot CRM on this website. The provider is HubSpot Inc., 25 Street, Cambridge, MA 02141, USA (hereinafter HubSpot CRM).

HubSpot CRM enables us, among other things, to manage existing and potential customers as well as customer contacts. With the help of HubSpot CRM, we are able to record, sort and analyze customer interactions via email, social media or telephone across various channels. The personal data collected in this way can be evaluated and used for communication with the potential customer or for marketing measures (e.g., newsletter mailings). With HubSpot CRM, we can also record and analyze the user behavior of our contacts on our website.

The use of HubSpot CRM is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the most efficient customer management and customer communication possible. If corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and Sec. 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

Details can be found in HubSpot’s privacy policy: https://legal.hubspot.com/de/privacy-policy.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.hubspot.de/data-privacy/privacy-shield.

The company holds certification under the “EU-US Data Privacy Framework” (DPF). The DPF is an arrangement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. You can obtain more information from the provider at the following link: https://www.dataprivacyframework.gov/participant/5812.

Processor agreement

Registration on this Website

You can register on this website to use additional features on the site. The data entered for this purpose will only be used for the utilization of the respective offer or service for which you have registered. The mandatory information requested during registration must be provided in full. Otherwise, we will reject the registration.

For important changes, such as changes to the scope of the offer or technically necessary changes, we will use the email address provided during registration to inform you in this way.

The processing of the data entered during registration takes place for the purpose of carrying out the user relationship established by the registration and, if necessary, to initiate further contracts (Art. 6(1)(b) GDPR).

The data collected during registration will be stored by us as long as you are registered on this website and will then be deleted. Statutory retention periods remain unaffected.

Registration with Facebook Connect

Instead of registering directly on this website, you can register using Facebook Connect. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, the collected data is also transferred to the USA and other third countries.

If you decide to register with Facebook Connect and click on the "Login with Facebook" / "Connect with Facebook" button, you will be automatically redirected to Facebook’s platform. There, you can log in with your login data. Your Facebook profile will then be linked to this website or our services. Through this link, we gain access to the data stored on Facebook. This primarily includes:

Facebook name
Facebook profile and cover photo
Facebook cover photo
Email address stored with Facebook
Facebook ID
Facebook friends list
Facebook likes ("Like" information)
Birthday
Gender
Country
Language

This data is used to set up, provide, and personalize your account.

Registration with Facebook Connect and the associated data processing are based on your consent (Art. 6(1)(a) GDPR). You can revoke this consent at any time with effect for the future.

Insofar as personal data is collected on our website using the tool described here and forwarded to Facebook, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transmission to Facebook. The subsequent processing by Facebook is not part of the joint responsibility. The obligations incumbent upon us jointly have been set out in an agreement on joint processing. The text of the agreement can be found here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing privacy information when using the Facebook tool and for the secure implementation of the tool on our website. Facebook is responsible for the data security of Facebook products. Data subject rights (e.g., requests for information) regarding data processed by Facebook can be asserted directly with Facebook. If you assert your data subject rights with us, we are obliged to forward them to Facebook.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum, https://de-de.facebook.com/help/566994660333381 and https://www.facebook.com/policy.php.

Further information can be found in the Facebook Terms of Use and Facebook Data Policy. These can be found at: https://de-de.facebook.com/about/privacy/ and https://de-de.facebook.com/legal/terms/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. You can find more information from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Registration with Google

Instead of registering directly on this website, you can register with Google. The provider of this service is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

To register with Google, you only need to enter your Google name and password. Google will identify you and confirm your identity to our website.

If you log in with Google, it may be possible for us to use certain information from your account to complete your profile with us. Whether and which information this is depends on your Google security settings, which you can find here: https://myaccount.google.com/security and https://myaccount.google.com/permissions.

The data processing associated with Google registration is based on our legitimate interest in providing our users with the simplest possible registration process (Art. 6(1)(f) GDPR). Since the use of the registration function is voluntary and users can decide for themselves about the respective access options, there are no overriding rights of the data subjects.

Review & Questions-and-Answers Function on this Website

For the review and Q&A function on this site, in addition to your review/question, information about the time the comment was created, your email address, and the name you provided will be stored. However, your email address will never be published and is used only for purchase verification for product reviews and to respond to your submitted question.

Storage of IP Address

Our review and Q&A function stores the IP addresses of users who post comments. Since we do not review all submissions on this website before they are published, we need this data to be able to take action against the author in the event of legal violations such as insults or propaganda. We reserve the right not to publish submitted reviews and questions.

Storage Period of Submissions

The submissions and associated data are stored and remain on this website until the commented content has been completely deleted or the comments must be deleted for legal reasons (e.g., offensive comments).

Legal Basis

The storage of reviews and questions is based on your consent (Art. 6(1)(a) GDPR). You may revoke your consent at any time. An informal email notification to us is sufficient for this purpose. The legality of the data processing operations already carried out remains unaffected by the revocation.

5. Analytics Tools and Advertising

Google Tag Manager

We use Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform independent analyses. It merely serves the administration and deployment of the tools integrated through it. However, Google Tag Manager collects your IP address, which can also be transmitted to Google’s parent company in the United States.

The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and easy integration and management of various tools on its website. If the corresponding consent has been requested, processing will be carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s end device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. You can find more information from the provider here: https://www.dataprivacyframework.gov/participant/5780.

Google Analytics

This website uses functions of the web analytics service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, time spent on the page, operating systems used, and the user’s origin. This data may be aggregated in a user ID and assigned to the respective device of the website visitor.

In addition, we can record, among other things, your mouse and scroll movements and clicks with Google Analytics. Furthermore, Google Analytics uses various modeling approaches to supplement the collected data sets and applies machine learning technologies in data analysis.

Google Analytics uses technologies that enable the recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://business.safety.google/adscontrollerterms/sccs/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. You can find more information from the provider here: https://www.dataprivacyframework.gov/participant/5780.

IP Anonymization

IP anonymization is activated on Google Analytics. This means that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

Browser Plugin

You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

More information on how Google Analytics handles user data can be found in Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.

Google Signals

We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, and YouTube history as well as demographic data (visitor data). This data can be used by Google Signals for personalized advertising. If you have a Google account, the visitor data collected by Google Signals is linked to your Google account and used for personalized advertising messages. The data is also used to create anonymized statistics on the user behavior of our users.

Data Processing Agreement

We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.

Google Analytics E-Commerce Measurement

This website uses the “E-Commerce Measurement” feature of Google Analytics. With the help of E-Commerce Measurement, the website operator can analyze the purchasing behavior of website visitors in order to improve its online marketing campaigns. Information such as completed orders, average order values, shipping costs, and the time from viewing a product to purchase is collected. This data can be aggregated by Google under a transaction ID, which is assigned to the respective user or their device.

Microsoft Advertising

The website operator uses Microsoft Advertising. Microsoft Advertising is an online advertising program provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA.

Microsoft Advertising enables us to display advertisements in the Bing search engine or on third-party websites when users enter certain search terms on Bing (keyword targeting). Additionally, targeted advertising can be delivered based on user data available to Microsoft (e.g., location data and interests) (audience targeting). As a website operator, we can quantitatively evaluate this data, for example, by analyzing which search terms led to the display of our ads and how many ads resulted in corresponding clicks.

We use Universal Event Tracking (UET) from Microsoft Advertising on this site. Pseudonymized data is collected to track what actions you take on our website after clicking on an ad in Microsoft Advertising. UET collects your (anonymized) IP address, device identifiers, information about device and browser settings, Microsoft Click ID (stored in a cookie), time spent on the website, which areas of the website were accessed, the ad that brought you to the site, and the clicked keyword.

The use of this service is based on your consent in accordance with Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://learn.microsoft.com/de-de/compliance/regulatory/offering-eu-model-clauses.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. More information can be found here: https://www.dataprivacyframework.gov/participant/6474.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law, which ensures that the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Hotjar

This website uses Hotjar. The provider is Hotjar Ltd., Level 2, St Julians Business Centre, 3 Elia Zammit Street, St Julians STJ 1000, Malta, Europe (website: https://www.hotjar.com).

Hotjar is a tool for analyzing your user behavior on this website. With Hotjar, we can record, among other things, your mouse and scroll movements and clicks. Hotjar can also detect how long you hover your mouse over a particular area. Using this information, Hotjar creates so-called heatmaps, which help identify which parts of the website are most frequently viewed by visitors.

We can also determine how long you stay on a page and when you leave it. Additionally, we can see where you abandoned your input in a contact form (so-called conversion funnels).

Furthermore, Hotjar allows us to collect direct feedback from website visitors. This feature is used to improve the website operator’s online offerings.

Hotjar uses technologies that enable the recognition of users for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).

If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising.

Deactivating Hotjar

If you wish to disable data collection by Hotjar, click on the following link and follow the instructions provided there: https://www.hotjar.com/policies/do-not-track/

Please note that disabling Hotjar must be done separately for each browser and device.

Further information about Hotjar and the data it collects can be found in Hotjar’s privacy policy at the following link: https://www.hotjar.com/privacy.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms on Google (keyword targeting). In addition, targeted advertising can be displayed based on user data available to Google (e.g., location data and interests) (audience targeting). As the website operator, we can evaluate this data quantitatively, for example by analyzing which search terms led to our ads being displayed and how many ads resulted in corresponding clicks.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://policies.google.com/privacy/frameworks and https://business.safety.google/controllerterms/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an arrangement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Google Ads Remarketing

This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads Remarketing enables us to assign people who interact with our online offering to specific target groups so that they can subsequently be shown interest-based advertising within the Google advertising network (remarketing or retargeting).

Furthermore, the advertising target groups created with Google Ads Remarketing can be linked with Google’s cross-device functions. In this way, interest-based, personalized advertising messages tailored to your previous usage and browsing behavior on one device (e.g., mobile phone) can also be displayed on one of your other devices (e.g., tablet or PC).

If you have a Google account, you can object to personalized advertising at the following link: https://adssettings.google.com/anonymous?hl=de.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Further information and Google’s privacy policy can be found at: https://policies.google.com/technologies/ads?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). Each company certified under the DPF undertakes to comply with European data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/5780.

Audience creation with customer matching

To create target groups, we also use customer matching in Google Ads Remarketing. In this process, we transmit certain customer data (e.g., email addresses) from our customer lists to Google. If the relevant customers are Google users and are logged into their Google account, they will be shown appropriate advertising messages within the Google network (e.g., on YouTube, Gmail, or in the search engine).

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the help of Google Conversion Tracking, Google and we can recognize whether the user has performed certain actions. For example, we can evaluate which buttons on our website were clicked how often and which products were viewed or purchased most frequently. This information is used to compile conversion statistics. We learn the total number of users who clicked on our ads and what actions they performed. We do not receive any information that personally identifies the user. Google itself uses cookies or comparable recognition technologies for identification.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

More information about Google Conversion Tracking can be found in Google’s privacy policy: https://policies.google.com/privacy?hl=de.

The company is certified under the “EU-US Data Privacy Framework” (DPF). Further information is available at: https://www.dataprivacyframework.gov/participant/5780.

Klaviyo

We have integrated Klaviyo on this website. The provider is Klaviyo Inc., 125 Summer Street, Floor 6, Boston, MA, 02110, USA (hereinafter “Klaviyo”).

Klaviyo is a marketing automation tool for sending emails, SMS, and push notifications and for collecting customer reviews for e-commerce retailers.

For this purpose, Klaviyo stores consent for email marketing. In particular, the following data may be processed: name, phone number, email address, address data, IP address, device identifiers, usage data (such as interactions between a user and Klaviyo’s online system, website, or email, browser used, operating system used, referrer URL).

The use of Klaviyo is based on Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.

Further details can be found in the provider’s privacy policy at https://www.klaviyo.com/legal/privacy.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an arrangement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/6149.

The provider uses standard contractual clauses for the transfer of personal data to third countries. Details can be found here: https://www.klaviyo.com/legal/data-processing-agreement.

Data Processing Agreement

Meta Pixel (formerly Facebook Pixel)

This website uses the visitor action pixel from Meta for conversion tracking. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.

This allows the behavior of site visitors to be tracked after they have been redirected to the provider’s website by clicking on a Meta advertisement. This enables the effectiveness of Meta advertisements to be evaluated for statistical and market research purposes and to optimize future advertising campaigns.

The collected data is anonymous to us as the operator of this website; we cannot draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, allowing a connection to the respective user profile on Facebook or Instagram and enabling Meta to use the data for its own advertising purposes in accordance with Meta’s data usage policy (https://de-de.facebook.com/about/privacy/). This allows Meta to display ads on Facebook, Instagram, and other channels. This use of data cannot be influenced by us as the site operator.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

We use the Extended Matching function within the Meta Pixel.

Extended Matching allows us to transmit various types of data (e.g., address, state, postal code, hashed email addresses, names, gender, date of birth, or phone numbers) from our customers and prospects collected through our website to Meta. This enables us to better tailor our Facebook and Instagram advertising campaigns to people who are interested in our offers. In addition, Extended Matching improves the attribution of website conversions and expands custom audiences.

Insofar as personal data is collected on our website using the tool described here and forwarded to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). Joint responsibility is limited exclusively to the collection of the data and its transmission to Meta. The subsequent processing by Meta is not part of the joint responsibility. The obligations incumbent upon us jointly are set out in an agreement on joint processing. You can find the text of the agreement here: https://www.facebook.com/legal/controller_addendum. According to this agreement, we are responsible for providing the privacy information when using the Meta tool and for the secure implementation of the tool on our website. Meta is responsible for the security of Meta products. Data subject rights (e.g., requests for information) regarding data processed by Facebook or Instagram can be asserted directly with Meta. If you assert your data subject rights with us, we are obliged to forward them to Meta.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.

Further information on protecting your privacy can be found in Meta’s privacy policy: https://de-de.facebook.com/about/privacy/.

You can also deactivate the “Custom Audiences” remarketing function in the ad settings section at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. You must be logged in to Facebook to do this.

If you do not have a Facebook or Instagram account, you can deactivate usage-based advertising from Meta on the website of the European Interactive Digital Advertising Alliance: http://www.youronlinechoices.com/de/praferenzmanagement/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF undertakes to comply with these data protection standards. More information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Meta Conversion API

We have integrated the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data is also transferred to the USA and other third countries.

The Meta Conversion API allows us to record website visitor interactions with our website and forward them to Meta in order to improve advertising performance on Facebook and Instagram.

In particular, the time of access, the visited website, your IP address, and your user agent, as well as, where applicable, additional specific data (e.g., purchased products, cart value, and currency), are recorded. A complete overview of the data that can be collected can be found here: https://developers.facebook.com/docs/marketing-api/conversions-api/parameters.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Further information on protecting your privacy can be found in Meta’s privacy policy: https://de-de.facebook.com/about/privacy/.

The company is certified under the “EU-US Data Privacy Framework” (DPF). More information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452.

Data Processing Agreement

Meta Custom Audiences

We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.

When you visit or use our websites and apps, make use of our free or paid services, submit data to us, or interact with our company’s content on Facebook or Instagram, we collect your personal data in the process. If you give us consent to use Meta Custom Audiences, we will transmit this data to Meta so that Meta can display suitable advertising to you. Your data can also be used to define target groups (Lookalike Audiences).

Meta processes this data as our processor. Details can be found in Meta’s terms of use: https://www.facebook.com/legal/terms/customaudience.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.facebook.com/legal/terms/customaudience and https://www.facebook.com/legal/terms/dataprocessing.

TikTok Pixel

We have integrated the TikTok Pixel on this website. The provider is TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland (hereinafter “TikTok”).

With the help of the TikTok Pixel, we can display interest-based advertising on TikTok (TikTok Ads) to website visitors who have viewed our offers. At the same time, we can use the TikTok Pixel to determine how effective our advertising on TikTok is. This enables the effectiveness of TikTok ads to be evaluated for statistical and market research purposes and optimized for future advertising measures. Various usage data is processed in this context, such as IP address, page views, time spent, operating systems used and user origin, information about the ad a person clicked on TikTok, or an event that was triggered (timestamp). This data is aggregated in a user ID and assigned to the respective end device of the website visitor.

The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. You can revoke your consent at any time.

Data transfer to third countries is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.tiktok.com/legal/page/eea/privacy-policy/de-DE and https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

Data Processing Agreement

LinkedIn Insight Tag

This website uses the Insight Tag from LinkedIn. The provider of this service is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.

Data processing by LinkedIn Insight Tag

With the help of the LinkedIn Insight Tag, we obtain information about the visitors to our website. If a website visitor is registered with LinkedIn, we can analyze, among other things, the professional key data of our website visitors (e.g., career level, company size, country, location, industry, and job title) and thus better tailor our site to the respective target groups. We can also use LinkedIn Insight Tags to measure whether visitors to our websites make a purchase or perform another action (conversion measurement). Conversion measurement can also take place across devices (e.g., from PC to tablet). LinkedIn Insight Tag also offers a retargeting function that enables us to display targeted advertising to visitors to our website outside the website, with LinkedIn stating that no identification of the ad recipient takes place.

LinkedIn also collects so-called log files (URL, referrer URL, IP address, device and browser characteristics, and time of access). IP addresses are truncated or (if used to reach LinkedIn members across devices) hashed (pseudonymized). Direct identifiers of LinkedIn members are deleted by LinkedIn after seven days. The remaining pseudonymized data is then deleted within 180 days.

The data collected by LinkedIn cannot be assigned by us as the website operator to specific individuals. LinkedIn will store the collected personal data of website visitors on its servers in the USA and use it for its own advertising measures. Details can be found in LinkedIn’s privacy policy at https://www.linkedin.com/legal/privacy-policy#choices-oblig.

Legal basis

Where consent has been obtained, the use of the above service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be revoked at any time. Where no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in effective advertising measures including social media.

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Opt-out of the use of LinkedIn Insight Tag

You can object to the analysis of usage behavior and targeted advertising by LinkedIn at the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

In addition, LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.

Data Processing Agreement

Outbrain

We have integrated Outbrain on this website. The provider is Outbrain Inc., 39 West 13th Street, 3rd Floor, New York, NY 10011, USA (hereinafter “Outbrain”).

When you access a website on which Outbrain is integrated, Outbrain creates a pseudonymous user profile (user ID) in which it stores which content you have viewed or read. Subsequently, further interest-based content can be recommended to you or advertising can be displayed on our website or on other websites where Outbrain is integrated. For this purpose, your device type, IP address, browser type, pages visited and articles read, time of access, and device ID are stored and summarized in your user ID.

We also use the Outbrain Pixel. When you enter our website, this pixel allows us to determine whether you already have an Outbrain user ID. In this way, advertisers from the Outbrain advertising network can measure the effectiveness of their campaigns.

Where consent has been obtained, the use of the above service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be revoked at any time. Where no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising.

Further information can be found in Outbrain’s privacy policy: https://www.outbrain.com/legal/privacy#privacy-policy.

You can also find a list of all cookies used by Outbrain at the following link: https://www.outbrain.com/privacy/cookies/.

If you would like to view or adjust your interest profile with Outbrain, click on the following link: https://my.outbrain.com/recommendations-settings/home.

Data Processing Agreement

Reddit Pixel

This website uses the Reddit Pixel.The provider of this service is Reddit Inc., 548 Market St. #16093, San Francisco, California 94104, USA.

Data processing by Reddit Pixel

With the help of the Reddit Pixel, we obtain information about the behavior of visitors on our website after they have reached our site via a Reddit ad. The Reddit Pixel enables us to measure the effectiveness of our advertising campaigns on Reddit (conversion measurement) and to deliver targeted advertising to users (retargeting). In doing so, Reddit can track which actions were carried out on our website, e.g., whether a purchase was completed.

The Reddit Pixel processes, among other things, data such as the truncated IP address, device information, browser type, pages visited, time spent, as well as technical events (e.g., purchases, page views). Reddit may link this information to an existing Reddit account if the user is logged in to Reddit. According to Reddit, processing is carried out on a pseudonymized basis.

Reddit may also collect, store, and process the data on servers in the USA. Further information on data processing by Reddit can be found in the privacy policy at:
https://www.redditinc.com/policies/privacy-policy

Legal basis

Where consent has been obtained, the use of the above service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be revoked at any time. Where no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in analyzing user behavior in order to optimize both its website offering and its advertising.

Data transfer to the USA

Data transfer to the USA is based on the EU Commission’s standard contractual clauses. Details can be found here:
https://www.reddit.com/help/data-processing-agreement

Reddit Inc. is also certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an arrangement between the European Union and the USA designed to ensure compliance with European data protection standards for data processing in the USA. Further information can be found here:
https://www.dataprivacyframework.gov/participant/5791

Opt-out of the use of Reddit Pixel

You can object to the analysis of your user behavior and targeted advertising by Reddit at the following link:
https://www.reddit.com/personalization

Alternatively, you can adjust your browser settings to limit tracking tools or revoke your consent via our cookie settings.

Data Processing Agreement

We have concluded a data processing agreement (DPA) with Reddit in accordance with Art. 28 GDPR. This ensures that Reddit processes the personal data of our website visitors only according to our instructions and in compliance with applicable data protection regulations.

Growify Attribution

We use the services of Growify (Growify Inc., 236 Lessin Ln, Unit A, Austin, TX 78731, USA) on our website. Growify collects, processes, and stores data on this website and its subpages on our behalf for reach measurement and statistical analysis.

This collection is based on the following legal basis: If the user has given consent pursuant to Article 6(1)(a) GDPR and § 25(1) TTDSG, the data to be processed is collected on a user-specific basis.

For the aforementioned different collection methods, both UTM parameters and various cookies are used to ensure the respective method. Cookie – Opt-Out to generally object to the use of Growify, please use this link. This will set a cookie named “do_not_track” from the domain “shavent.store.” Please do not delete this cookie; otherwise, we cannot ensure that you will not be tracked by Growify. Information on data protection and data use by Growify can be found at the following website: https://growify.ai/privacy-policy/

Taboola

This website uses functions of Taboola. The provider is Taboola Germany GmbH, Alt-Moabit 2, 10557 Berlin (“Taboola”).

Taboola is used to display interest-based advertisements to you within the Taboola advertising network. Your interests are determined based on your previous usage behavior. Taboola records, for example, which products you have viewed, placed in your cart, or purchased. Further details on the data collected by Taboola can be found here: https://www.taboola.com/de/policies/datenschutzerklaerung#seitenbesucher.

In order to display interest-based advertising to you, we and other Taboola partners need to be able to recognize you. For this purpose, a cookie is stored on your device or a comparable identifier is used that links your usage behavior to a pseudonymous user profile. For details, please refer to Taboola’s privacy policy: https://www.taboola.com/de/policies/datenschutzerklaerung.

Your personal data and the Taboola cookies stored in your browser are retained for a maximum of 13 months from the date of collection.

The use of Taboola is in the interest of targeted advertising measures. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested (e.g., consent to store cookies), processing is based exclusively on Art. 6(1)(a) GDPR; consent can be revoked at any time.

Taboola and we are joint controllers within the meaning of Art. 26 GDPR. Taboola describes the essential contents of the joint processing agreement at the following link: https://www.taboola.com/de/policies/datenschutzerklaerung#seitenbesucher.

Mable

Within our online offering, we use a tool provided by Mable GmbH, Kaiserstraße 88, 76133 Karlsruhe (“Mable”). Mable enables us, in the interest of users and in our own interest, to better control our data flows and to decide and manage which data is shared with third parties. It also enables us to independently analyze this data according to our own criteria.

When we work with certain partners, e.g., for online marketing purposes, this often requires the integration of code components that establish a direct server connection and allow the partner to collect personal data from our website users. In such cases, we often have no influence over the exact data collected or the data flows. Mable enables us to use partners’ programs without integrating their code into our website. In this case, a direct server connection between the third party and the website users is not required. Instead of a direct server connection, the partner receives aggregated data, if any, from us.

For the above purpose of processing and disclosure, we process the following data of website users: a pseudonymous user ID; on-site visitor behavior (visitor behavior includes, among other things, data about where visitors come from, which areas of a website are visited, and how often and how long subpages and categories are viewed). This data may be added to the information stored in your user account or collected during the order process, regardless of whether the purchase is completed.

Data processing is based on your consent pursuant to Art. 6(1)(a) GDPR.

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

Pinterest Tag

We have integrated the Pinterest Tag on this website. The provider is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

The Pinterest Tag is used to record certain actions that you perform on our website. The data can subsequently be used to display interest-based advertising to you on our website or on another page within the Pinterest Tag advertising network.

For this purpose, the Pinterest Tag records, among other things, a tag ID, your location, and the referrer URL. Action-specific data may also be collected, such as order value, order quantity, order number, category of purchased items, and video views.

The Pinterest Tag uses technologies that enable cross-site recognition of the user for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting).

Where consent (consent) has been obtained, the use of the above service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be revoked at any time. Where no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in implementing the most effective marketing measures possible.

Pinterest operates globally, so data may also be transferred to the USA. According to Pinterest, this data transfer is based on the EU Commission’s standard contractual clauses. Details can be found here: https://policy.pinterest.com/de/privacy-policy.

Further information on the Pinterest Tag can be found here: https://help.pinterest.com/de/business/article/track-conversions-with-pinterest-tag.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the above-mentioned service. This is a contract required by data protection law that ensures the provider processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.

6. Newsletter

Newsletter data

If you would like to subscribe to the newsletter offered on the website, we require an email address from you as well as information that allows us to verify that you are the owner of the specified email address and that you agree to receive the newsletter. No further data is collected, or only on a voluntary basis. We use this data exclusively for sending the requested information and do not pass it on to third parties.

The processing of the data entered in the newsletter subscription form is based solely on your consent (Art. 6(1)(a) GDPR). You can revoke the consent you have given to the storage of the data, the email address, and its use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The lawfulness of the data processing operations already carried out remains unaffected by the revocation.

The data you provide to us for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and will be deleted from the newsletter distribution list after you unsubscribe from the newsletter or when the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our sole discretion within the scope of our legitimate interest pursuant to Art. 6(1)(f) GDPR.

Data stored by us for other purposes remains unaffected.

After you have unsubscribed from the newsletter distribution list, your email address may be stored by us or the newsletter service provider in a blacklist if this is necessary to prevent future mailings. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements for the sending of newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.

Newsletter delivery to existing customers and your right to object

If you order goods or services from us and provide your email address in the process, we may subsequently use this email address to send newsletters, which we hereby inform you about in advance. In such a case, the newsletter will contain only direct advertising for our own similar goods or services. You can cancel receipt of this newsletter at any time. For this purpose, an appropriate link is provided in every newsletter. The legal basis for sending the newsletter in this case is Art. 6(1)(f) GDPR in conjunction with § 7(3) UWG.

After you unsubscribe from the newsletter distribution list, your email address may be stored by us in a blacklist to prevent future mailings to you. The data from the blacklist will only be used for this purpose and will not be merged with other data. This serves both your interest and our interest in complying with legal requirements for the sending of newsletters (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You may object to the storage if your interests outweigh our legitimate interest.

Postal advertising and your right to object

We also reserve the right to use your first and last name as well as your postal address for our own advertising purposes, e.g., to send interesting offers and information about our products by postal mail. This serves to safeguard our overriding legitimate interests in addressing our customers for advertising purposes within the framework of a balancing of interests pursuant to Art. 6(1) sentence 1 lit. f GDPR. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described in this privacy policy.

7. Plugins and tools

YouTube with enhanced privacy

This website embeds videos from the YouTube website. The operator of the website is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

When you visit one of our pages on which YouTube is embedded, a connection to YouTube’s servers is established. In the process, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your browsing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

We use YouTube in enhanced privacy mode. According to YouTube, videos played in enhanced privacy mode are not used to personalize browsing on YouTube. Ads shown in enhanced privacy mode are also not personalized. No cookies are set in enhanced privacy mode. However, so-called local storage elements are stored in the user’s browser, which, similar to cookies, may contain personal data and can be used for recognition. Details on enhanced privacy mode can be found here: https://support.google.com/youtube/answer/171780.

Further data processing operations may be triggered after activating a YouTube video, over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. If corresponding consent has been requested, processing is based exclusively on Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

Further information on data protection at YouTube can be found in their privacy policy at: https://policies.google.com/privacy?hl=de.

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

reCAPTCHA is intended to check whether data entry on this website (e.g., in a contact form) is made by a human or by an automated program. To this end, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the website visitor enters the website. For analysis, reCAPTCHA evaluates various information (e.g., IP address, time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.

The reCAPTCHA analyses run entirely in the background. Website visitors are not informed that an analysis is taking place.

Data storage and analysis are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its web offerings from abusive automated spying and from SPAM. If corresponding consent has been requested, processing is based exclusively on Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

Further information about Google reCAPTCHA can be found in Google’s privacy policy and Google’s terms of use at the following links: https://policies.google.com/privacy?hl=de and https://policies.google.com/terms?hl=de.

Spotify

This website integrates functions of the Spotify music service. The provider is Spotify AB, Birger Jarlsgatan 61, 113 56 Stockholm, Sweden. You can recognize the Spotify plugins by the green logo on this website. An overview of Spotify plugins can be found at: https://developer.spotify.com.

When you visit this website, a direct connection between your browser and the Spotify server can be established via the plugin. Spotify thereby receives the information that you have visited this website with your IP address. If you click the Spotify button while you are logged into your Spotify account, you can link the content of this website to your Spotify profile. This allows Spotify to associate the visit to this website with your user account.

Please note that when using Spotify, cookies from Google Analytics are used, so that your usage data may also be transmitted to Google when using Spotify. Google Analytics is a tool from the Google Group for analyzing user behavior based in the USA. Spotify alone is responsible for this integration. As website operators, we have no influence on this processing.

Data storage and analysis are based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the attractive acoustic design of its website. If corresponding consent has been requested, processing is based exclusively on Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent can be revoked at any time.

Further information can be found in Spotify’s privacy policy: https://www.spotify.com/de/legal/privacy-policy/.

If you do not want Spotify to be able to associate your visit to this website with your Spotify user account, please log out of your Spotify user account.

Make.com

This website uses Make.com, a cloud-based automation platform by Celonis SE, Theresienstraße 6, 80333 Munich (hereinafter “Make.com”).

Make.com is used to create and run automated workflows (“scenarios”) between various online services. In the course of using Make.com, personal data may be processed. This includes, for example, names, email addresses, IP addresses, phone numbers, address data, contents from emails or forms, API calls as well as access and authentication data that are processed within the workflows.

The use of Make.com is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the efficient automation of business processes. If corresponding consent has been obtained, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent covers the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.

For further details, please refer to Make.com’s privacy notice: https://www.make.com/en/privacy-notice and https://www.make.com/en/privacy-and-gdpr.

Data Processing Agreement

We have concluded a data processing agreement (DPA) for the use of the aforementioned service. This is a contract required by data protection law that ensures this provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

8. eCommerce and payment providers

Processing customer and contract data

We collect, process, and use personal customer and contract data to establish, define the content of, and modify our contractual relationships. We collect, process, and use personal data about the use of this website (usage data) only to the extent necessary to enable the user to use the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.

The collected customer data will be deleted after completion of the order or termination of the business relationship and after expiry of any applicable statutory retention periods. Statutory retention periods remain unaffected.

Data transfer upon contract conclusion for online shops, retailers, and shipping of goods

If you order goods from us, we will pass on your personal data to the transport company entrusted with the delivery as well as to the payment service provider responsible for processing the payment. Only the data that the respective service provider needs to fulfill its task will be disclosed. The legal basis for this is Art. 6(1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures. If you have given your consent pursuant to Art. 6(1)(a) GDPR, we will also transmit your email address to the transport company entrusted with the delivery so that it can inform you by email about the shipping status of your order; you can revoke your consent at any time.

Payment services

We integrate payment services from third-party companies on our website. If you make a purchase from us, your payment data (e.g., name, payment amount, account details, credit card number) will be processed by the payment service provider for the purpose of payment processing. For these transactions, the respective provider’s contractual and data protection provisions apply. The use of payment service providers is based on Art. 6(1)(b) GDPR (contract processing) and in the interest of enabling the most smooth, convenient, and secure payment process possible (Art. 6(1)(f) GDPR). Insofar as your consent is requested for certain actions, Art. 6(1)(a) GDPR is the legal basis for data processing; consent can be revoked at any time with effect for the future.

We use the following payment services / payment service providers on this website:

PayPal

The provider of this payment service is PayPal (Europe) S.à r.l. et Cie, S.C.A., 22–24 Boulevard Royal, L-2449 Luxembourg (hereinafter “PayPal”).

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full.

For details, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

Apple Pay

The provider of the payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA. Apple’s privacy policy can be found at: https://www.apple.com/legal/privacy/de-ww/.

Google Pay

The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google’s privacy policy can be found here: https://policies.google.com/privacy.

Stripe

The provider for customers within the EU is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).

Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://stripe.com/de/privacy and https://stripe.com/de/guides/general-data-protection-regulation.

Further details can be found in Stripe’s privacy policy at the following link: https://stripe.com/de/privacy.

Klarna

The provider is Klarna AB, Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter “Klarna”). Klarna offers various payment options (e.g., installment purchase). If you decide to pay with Klarna (Klarna Checkout solution), Klarna will collect various personal data from you. Klarna uses cookies to optimize the use of the Klarna Checkout solution. Details on the use of Klarna cookies can be found at: https://cdn.klarna.com/1.0/shared/content/policy/cookie/de_de/checkout.pdf.

Further details can be found in Klarna’s privacy policy at the following link: https://www.klarna.com/de/datenschutz/.

giropay

The provider of this payment service is paydirekt GmbH, Stephanstraße 14–16, 60313 Frankfurt am Main (hereinafter “giropay”).

Details can be found in giropay’s privacy policy: https://www.paydirekt.de/agb/index.html.

Shopify Payment

The provider of this payment service in the EU is Shopify International Limited, 2nd Floor Victoria Buildings, 1–2 Haddington Road, Dublin 4, D04 XN32, Ireland (hereinafter “Shopify Payment”).

Details can be found in Shopify Payment’s privacy policy: https://www.shopify.de/legal/datenschutz.

American Express

The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter “American Express”).

American Express may transfer data to its parent company in the USA. Data transfer to the USA is based on Binding Corporate Rules. Details can be found here: https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/.

Further information can be found in American Express’s privacy policy: https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/.

Mastercard

The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).

Mastercard may transfer data to its parent company in the USA. Data transfer to the USA is based on Mastercard’s Binding Corporate Rules. Details can be found here: https://www.mastercard.de/de-de/datenschutz.html and https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf.

VISA

The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).

The United Kingdom is considered a data-protection-safe third country. This means that the UK has a level of data protection equivalent to that of the European Union.

VISA may transfer data to its parent company in the USA. Data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html.

Further information can be found in VISA’s privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

TikTok Shops

We sell goods and/or services via TikTok Shops. The provider of the shop system is TikTok Technology Limited, The Sorting Office, Ropemaker Place, Dublin 2, D02 HD23, Ireland, or another contracting group company of TikTok—depending on the respective logistical handling (hereinafter “TikTok Shops”). Sales take place directly on TikTok’s platform.

TikTok Shops enables us as a provider to process the sale of products directly via the TikTok platform. Through TikTok Shops, we can provide product information, manage orders, receive payments, and carry out shipping and communication processes with our customers. In doing so, we and TikTok receive and process various personal data via the platform that are necessary for handling the purchase process, including profile information (e.g., name, username, profile picture), information you provide (e.g., order data, support requests), messages between buyer and seller, business content such as product descriptions and customer reviews, payment information (e.g., credit card details, PayPal details), as well as TikTok account information such as user ID and technical device information. This data processing serves contract fulfillment, payment processing, shipping coordination, and communication with customers.

When using TikTok Shops, personal data is transmitted to TikTok, which is necessary for the provision and processing of the service. TikTok stores user data in data centers within the EU as well as outside the European Union or the European Economic Area—in particular in third countries. It therefore cannot be ruled out that, in certain cases, government agencies outside the EU, especially in third countries that are not deemed to provide an adequate level of data protection, may gain access to personal data.

The processing of personal data is carried out for the purpose of fulfilling the contract pursuant to Art. 6(1)(b) GDPR.

Data transfer to third countries is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://www.tiktok.com/legal/page/global/partner-privacy-policy/en#eea as well as at https://ads.tiktok.com/i18n/official/policy/controller-to-controller.

More information on how TikTok Shops handles user data can be found in TikTok’s privacy policies: https://www.tiktok.com/legal/page/eea/privacy-policy/de and https://www.tiktok.com/legal/page/global/tiktok-shop-creator-privacy-policy/de.

9. Audio and video conferences

Data processing

We use online conferencing tools, among others, to communicate with our customers. The specific tools we use are listed below. If you communicate with us via video or audio conference over the internet, your personal data will be collected and processed by us and by the provider of the respective conferencing tool.

The conferencing tools collect all data that you provide/use to operate the tools (email address and/or your telephone number). The conferencing tools also process the duration of the conference, the start and end (time) of your participation in the conference, the number of participants, and other “context information” related to the communication process (metadata).

In addition, the provider of the tool processes all technical data necessary to handle the online communication. This includes, in particular, IP addresses, MAC addresses, device IDs, device type, operating system type and version, client version, camera type, microphone or speaker, and the type of connection.

If content is exchanged, uploaded, or otherwise provided within the tool, this content is also stored on the servers of the tool providers. Such content includes, in particular, cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards, and other information shared during use of the service.

Please note that we do not have full influence over the data processing procedures of the tools used. Our options are largely determined by the corporate policies of the respective providers. For further information on data processing by the conferencing tools, please refer to the privacy policies of the respective tools we use as listed below.

Purpose and legal bases

The conferencing tools are used to communicate with prospective or existing contractual partners or to provide certain services to our customers (Art. 6(1)(b) GDPR). In addition, the use of the tools serves the general simplification and acceleration of communication with us and our company (legitimate interest within the meaning of Art. 6(1)(f) GDPR). Where consent has been requested, the use of the relevant tools is based on this consent; consent can be revoked at any time with effect for the future.

Storage period

Data that we collect directly via the video and conferencing tools will be deleted from our systems as soon as you ask us to delete it, you withdraw your consent to storage, or the purpose for storing the data no longer applies. Stored cookies remain on your end device until you delete them. Mandatory statutory retention periods remain unaffected.

We have no influence on the storage duration of your data that is stored by the operators of the conferencing tools for their own purposes. For details, please inform yourself directly with the operators of the conferencing tools.

Conferencing tools used

We use the following conferencing tools:

Microsoft Teams

We use Microsoft Teams. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland. Details on data processing can be found in the Microsoft Teams privacy statement: https://privacy.microsoft.com/de-de/privacystatement.

The company is certified under the “EU–US Data Privacy Framework” (DPF). The DPF is an arrangement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information is available from the provider at the following link: https://www.dataprivacyframework.gov/participant/6474.

Data Processing Agreement

10. Our own services

Handling applicant data

We offer you the opportunity to apply to us (e.g., by email, by post, or via an online application form). Below, we inform you about the scope, purpose, and use of your personal data collected during the application process. We assure you that the collection, processing, and use of your data is carried out in accordance with applicable data protection law and all other statutory provisions, and that your data is treated strictly confidentially.

Scope and purpose of data collection

If you submit an application to us, we process your associated personal data (e.g., contact and communication data, application documents, notes made during interviews, etc.) insofar as this is necessary to decide on the establishment of an employment relationship. The legal basis for this is Section 26 BDSG under German law (initiation of an employment relationship), Art. 6(1)(b) GDPR (general initiation of a contract), and—if you have given consent—Art. 6(1)(a) GDPR. Consent can be revoked at any time. Within our company, your personal data will only be shared with persons involved in processing your application.

If the application is successful, the data you submitted will be stored in our data processing systems on the basis of Section 26 BDSG and Art. 6(1)(b) GDPR for the purpose of implementing the employment relationship.

Retention period of the data

If we are unable to make you a job offer, you reject a job offer, or you withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6(1)(f) GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and any physical application documents destroyed. Retention serves in particular as evidence in the event of a legal dispute. If it is apparent that the data will be required after the expiry of the 6-month period (e.g., due to a pending or threatened legal dispute), deletion will only take place when the purpose for further retention no longer applies.

Longer retention may also occur if you have given corresponding consent (Art. 6(1)(a) GDPR) or if statutory retention obligations prevent deletion.

Inclusion in the applicant pool

If we are unable to offer you a position, we may be able to include you in our applicant pool. In the event of inclusion, all documents and information from the application will be transferred to the applicant pool in order to contact you in the event of suitable vacancies.

Inclusion in the applicant pool is based exclusively on your explicit consent (Art. 6(1)(a) GDPR). The provision of consent is voluntary and unrelated to the ongoing application process. The data subject may revoke their consent at any time. In this case, the data from the applicant pool will be irrevocably deleted unless there are statutory retention reasons.

The data from the applicant pool will be irrevocably deleted no later than two years after consent is given.

OneDrive

We have integrated OneDrive on this website. The provider is Microsoft Ireland Operations Limited, One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, Ireland (hereinafter “OneDrive”).

OneDrive enables us to integrate an upload area on our website where you can upload content. When you upload content, it is stored on OneDrive’s servers. When you enter our website, a connection to OneDrive is also established, allowing OneDrive to determine that you have visited our website.

The use of OneDrive is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in providing a reliable upload area on its website. Where corresponding consent has been requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; consent can be revoked at any time.